Best Free SEO Tools

Best Free SEO Tools - Suggested By Jitendra Singh Jat

Google Adwords Keyword Tool

(https://adwords.google.com/select/KeywordSandbox )

Keyword tool from Google that provides Specific and Similar keywords. It

provides you with 2 lists of words, specific keywords are those that

include your keyword that have been searched on Google and Similar

keywords that are relevant terms searched by uses that searched for your

keyword also.

Overture Search Term Suggestion Tool

(http://inventory.overture.com/d/searchinventory/suggestion/ )

It allows you to enter a prospective keyword and it returns the related

keyword phrases and the number of times they have been searched in

the last month on Overture search engines such as Yahoo, MSN,

Altavista and Hotbot. You use this kind of data to help you choose the

keyword phrases you want to target. This tool is a "must use" as you

don't want to target keywords that no one is searching for! .

Google Suggest Tool

(http://www.google.com/webhp?complete=1 )

It offer completions when you type in your keyword for searches.

It is very helpful in keyword mining.

Search Term Research

(http://www.keyworddiscovery.com)

This tool requires an username and password but it has lots of features.

They claim to have the biggest database, with over 9 billion searches

compiled from 37 sources that include major international, pay per click,

meta and regional engines. You can search on spell:keyword,

related:keyword, like:keyword and category:keyword. The tool will search

Overture's data from 16 different countries. There is just too much to list

here. Go sign up and get take a peek. It is a paid tool.

Keyword Search Tool

(http://www.nichebot.com)

It displays keyword data using Wordtracker and Google search

results. It shows for entered keyword and similar keywords the

number of times searched in 60 days according to WordTracker and

Google results and Google exact results page numbers.

Wordtracker Keyword Research Tool

(http://www.wordtracker.com)

Wordtracker compile a database of terms that people search for. You enter

some keywords, and it tell you how often people search for them, and also tell

you how many competing sites use those keywords. Wordtracker helps you

find all keyword combinations that bear any relation to your business, service

or product. It is a paid tool.

GoogleDuel Original

(http://www.googleduel.com/original.php )

It enables you to compare two different words to see which is more popularity

on the internet. This tool is a fast way to check you keywords to see where

plural or singular is the more common form used on the internet.

Keyword Density Tools

(http://www.seochat.com/seo-tools/keyword-density/ )

(http://www.keyworddensity.com/)

(http://www.virtualpromote.com/tools/keyword-analyzer/ )

Keyword density is a measure of the "density" of the given keyword in a

body of text. The density percentage indicates what percentage of the total

text is made up of the specified keyword. This tool will analyze your entered

URL, and return a list of key phrases with their corresponding density values

for one, two, or three word key phrases. Keyword Density Analyzer gives you

keyword density in your title, meta description, meta keywords, visible text, alt

tags, comment tags, image tags, option tags, reference tags, linked text and

URL.

Ontology Finder

(http://www.gorank.com/seotools/ontology/ )

It provides synonymous words of your keywords to consider for possible

keywords or just to add to your webpage.

Keyword Competition Analyzer

( http://www.redalkemi.com/search-engine-optimization-seo/search-engine-keyword-competition.php)

It displays the number of web pages on Google, Yahoo, MSN & HotBot that

contain the keyword you enter. A very nice tool that gives you all the numbers

in one shot!

Combine words script for PPC systems

(http://www.combinewords.com/)

It is a script is designed to combine lists of keywords for use in AdWords,

Overture and other Pay Per Click systems.

Advanced Google Search Methods

(http://www.algotech.dk/googlesearches.asp/ )

Enter domain and keyword and select numerous searches including allintitle,

allinurl, allinanchor, allintext, site, define, sponsored links and results with

sandbox penalty suspended.

Free Google Keyword Ranking Tool

(http://www.nichebot.com/ranking/)

Enter keywords, domain, depth of search (10-1000), any/all or exact phrase

and choose one of the 101 Google country sites to search from. It wouldshow

the position, number of Backlinks and total no. of pages indexed for the

domain.

Google Datacenter Watch Tool

(http://www.mcdar.net/dance/index.php)

It is a tool that will let you do a search on Google at all the different

datacenters. This shows whether the different datacenters are giving different

different Ranking results for the same key phrase.

Google One Line Results

(http://www.google.com/ie?q=&num=100&hl=en )

It enables you to view Google's search results with each entry on one liner with

anchor text the title.

Google Rank Position

(http://www.prsearch.net/ranking.php)

It allows you to enter a search term and the domain to search for. It returns

the position that search term has on Google WITH, the number of entries that

search term is indexed for, the PR of your home page, the size of file, the

number of inbound links the site has and lets you know if you are in the DMOZ

or Google Directory.

Google Rankings

(http://www.googlerankings.com/)

It searches for the entered URL and keyword in the first 1000 pages

Datacenter Quick Check

(http://www.mcdar.net/q-check/datatool.asp )

It lets you add you URL and check all Google datacenters for BackLinks, PR and

Ranking of keyword.

Future PageRank Tool

(http://www.seochat.com/seo-tools/future-pagerank/ )

It will query all of Google's various data-centers and display your Pagerank

value for each one. If queried during a Google update you will get a glimpse of

upcoming PR changes.

Page Rank Tool

(http://www.pageranktool.net/)

It shows PR on the different Google datacenters. Good for monitoring a PR

update.

Yahoo Search Rankings

(http://www.yahoosearchrankings.com/)

(http://www.prsearch.net/yahmass.php)

Enter URL/Keyword and searches for the entered URL and keyword in the

first 1000 pages.

MSN Ranking Tools

MSN Position Search

(http://www.prsearch.net/msnmass.php)

(http://www.devppl.com/msnbetarankings.php )

You can search up to 15 keywords for the entered domain and from the

top 100 to the top 500.

Robots.txt Tools

Search engines will look in your root domain for a special file named "robots.txt" ( http://www.mydomain.com/robots.txt). The file tells the robot (spider) which files it may spider (download). This system is called, The Robots Exclusion Standard. The format for the robots.txt file is special. It consists of records. Each record consists of two fields : a User-agent line which specifies the robot and one or more Disallow: lines which specify files and/or directories not be indexed by robots)

The format is: (#Robots.txt

User-agent: * (You may also use the wildcard character "*" to specify all robots)

Disallow: /cgi/ # keep robots out of the executable tree

Disallow: /temp/ # temp directory

Disallow: /stats/ # stats directory )

Robots.txt Generator

(http://www.123promotion.co.uk/tools/robotstxtgenerator.php )

It generates a simple robots file for your website allowing you to hide files

or directories.

Robots.txt Syntax Checker

(http://www.sxw.org.uk/computing/robots/check.html )

(http://www.searchengineworld.com/cgi-bin/robotcheck.cgi )

It checks your robots.txt file and informs you of any errors that it finds.

Google Banned Tool

(http://123promotion.co.uk/tools/googlebanned.php )

This tool uses two methods to check to see if a URL you enter is in the Google

database. Its a great way to check to see if you have been banned by Google

for various reasons. If your site is quite new, you may also not show in the

Google database. This tool is aimed towards people who think that they have

been punished.

Meta Tag Generator

(http://www.123promotion.co.uk/tools/meta_tag_creator.php )

(http://www.searchbliss.com/free_scripts_metatag.htm )

It lets you fill in your web page title, description, and keywords and then

creates the meta tags for you.

Similar Page Checker

(http://www.webconfs.com/similar-page-checker.php )

It helps you determine if the content of your web page's to similar as you can

be penalizes for having similar web pages on the same website.

Poodle Predictor

(http://www.gritechnologies.com/tools/spider.go )

It shows you a spiders view of the text on your web page. Ignore where it

shows what your page will be displayed like on a Search Engine. Go into

the Diagnostics View and there you will see your page in text only with all

your alt, title, menu and copy displayed in the order the spider will see it.

Search Engine Spider Simulator

(http://www.webconfs.com/search-engine-spider-simulator.php )

(http://www.webmaster-toolkit.com/search-engine-simulator.shtml )

(http://www.searchwho.com/sw5-spider.html )

It shows you the content order of your webpage as the search engine

robot sees it. This will help you to verify that your keywords are at the

top of your page where they will be more relevant. It shows title, meta

description, meta keywords, page size, content text, word count, distinct

words, keyword density, links, and page in HTML.

Cool SEO Tool

(http://www.webuildpages.com/cool-seo-tool/ )

It provides Google, Yahoo, and MSN ranking, pages indexed in Google and

AltaVista, backlinks, allinanchor ranking, age of domain and phrase

on page.

Search Engine Index Checker

(http://www.marketleap.com/siteindex/default.htm )

It will display the number of your site pages that are in the database of

Alltheweb, AltaVista, Google/AOL and HotBot Search Engines. It also enables

you to enter up to 5 URLs of competing sites and compares your site to those

sites in a graph.

Check Yahoo WebRank

(http://www.webconfs.com/check-yahoo-webrank.php )

Allows you to check the Yahoo WebRank of up to 5 URLs at a time.

Search Engine Position Checker

(http://www.webmaster-toolkit.com/search-engine-position-checker.shtml )

(http://www.seo-guy.com/seo-tools/se-pos.php )

It allows you to enter your keyword phrases and site URL and then displays the

top 50 position for those keyword phrases in Altavista, Excite, Google, Yahoo,

HotBot, MSN, WiseNut, Alltheweb and Teoma.

Search Results Compared

(http://www.yahoogooglemsn.com)

Search in all three major SEs at the same time and displays the results on a

single page.

Domain Directory Checker

(http://www.123promotion.co.uk/directory/ )

It checks your domain to see if it appears in 10 Internet Directory's i.e,

Business.com, DMOZ, Gimpsy, GoGuides.com, Jayde, JoeAnt, Skaffe,

Websavvy, Yahoo, and Zeal.

Backlink Anchor Text Analyzer

(http://www.webconfs.com/anchor-text-analysis.php )

(http://www.555webtemplates.com/backlinks-tool.asp )

Backlink analyzer that provides a report of the URL and anchor text of up to

1000 of your backlinks that Google is showing. If you have more than one link

on the inbound page it show each of the anchor texts.

Link Popularity & Site Analysis Tool

(http://www.linkvendor.com/seo-tools/site-analysis.html )

(http://www.webmaster-toolkit.com/link-appeal.shtml )

(http://www.prsearch.net)

It shows your inbound links and pages in Google, Yahoo, MSN, Ask Jeeves, and

Alexa. Also shows PR, archive date (wayback machine), number of outbound

links on the page and whether the site is in Dmoz and Yahoo directory. Shows

the number of words and characters in the Title, meta keyword and meta

description and shows on a graph where the page has to many or to little.

Link Popularity Report

(http://www.reportbot.com)

(http://uptimebot.com/sql/one.php)

It reports, links and pages indexed from Google, Alltheweb, MSN, HotBot &

Yahoo, Tool PageRank, Alexa Ranking and checks where you are listed in

DMOZ - and it fast!

Link Exchange Tools

Broken Link Checker

(http://www.dead-links.com/)

It tests all links site wide and reports any broken links.

Reciprocal Link Checker

(http://www.recip-links.com/)

It checks the list of reciprocal you cut & paste into there form. It checks the

page, not the whole site and reports back the URLs that it found had a link to your

domain, the URLs that didn't have a link to your and any URLs that error out.

URL Rewriting Tool

(http://www.webconfs.com/url-rewriting-tool.php )

Generates Apache Mod-Rewrite code to help you convert dynamic URLs to

static looking URLs. Create a file called '.htaccess' and paste the code

generated into it.

Domain Age Tool

(http://www.webconfs.com/domain-age.php )

It displays the approximate age of a website on the Internet and allows you to

view how the website looked when it first started. It also helps you find out the

age of your competitor's domains, older domains may get a slight edge in

Search Engine Rankings.

Domain Stats Tool

(http://www.webconfs.com/domain-stats.php )

Provides domain information like Age, Yahoo WebRank, count of Backlinks and

number of pages indexed in Search Engines like Google, Yahoo, and MSN.

Web CEO

(http://www.websiteceo.com/download.htm )

Web CEO is a suite of search engine marketing tools in one software program,

including a keyword generator, web page optimization analyzer, auto and

manual submitter, ranking monitor, top-ranked web page analyzer, HTML

editor, FTP client, and traffic counter and analyzer.

Webposition Gold

(http://www.web-positiongold.com/)

WebPosition Gold is a search engine software program that optimizes web

pages, submits to top search engines worldwide, and tracks your search engine

rankings and web site traffic.

Arelis

(http://www.axandra-link-popularity-tool.com/ )

Arelis is a link popularity software program for finding and managing reciprocal link

partners to increase web site link popularity ratings, which in turn improves search

Google Toolbar For IE for Google Search

(http://www.toolbar.google.com/)

It is a toolbar that installs on IE and shows you the Pagerank for each webpage

you visit. Beware - this tool bar will make you more PR conscience.

Search MSN Toolbar

(http://toolbar.msn.com/)

It is a toolbar that installs on Internet Explorer and has a popup blocker and a

number of other features.

Yahoo Toolbar For IE for Yahoo Search

(http://www.toolbar.yahoo.com/)

It is a toolbar that installs on Internet Explorer. Has pop-up blocker and Anti-

Spyware build in.

SEO and SEM Marketing as a Carrier

Some Good Reasons to Choose SEO as Your Career

1High demand for SEO services

Once SEO was not a separate profession - Web masters performed some basic SEO for the sites they managed and that was all. But as sites began to grow and make money, it became more reasonable to hire a dedicated SEO specialist than to have the Web master do it. The demand for good SEO experts is high and is constantly on the rise.

2A LOT of people have made a successful SEO career

There are many living proofs that SEO is a viable business. The list is too long to be quoted here but some of the names include Rob fromBlackwood Productions, Jill Wahlen from High Rankings, Rand Fishkin from SEO Moz and many others.

3Search Engine Optimizers make Good Money !

SEO is a profession that can be practiced while working for a company or as a solo practitioner. There are many jobboards like Dice and Craigslist that publish SEO job advertisements. It is worth noting that the compensation for SEO employees is equal to or even higher than that of developers, designers and marketers. Salaries over $80K per annum are not an exception for SEO jobs.
As a solo SEO practitioner you can make even more money. Almost all freelance sites have sections for SEO services and offers for $50 an hour or more are quite common. If you are still not confident that you can work on your own, you can start a SEO job, learn a bit and then start your own company.
If you already feel confident that you know a lot about SEO, you can take this quiz and see how you score. Well, don't get depressed if you didn't pass - here is a great checklist that will teach you a lot, even if you are already familiar with SEO.

4Only Web-Designing MAY NOT be enough

Many companies offer turn-key solutions that include Web design, Web development AND SEO optimization. In fact, many clients expect that when they hire somebody to make their site, the site will be SEO friendly, so if you are good both as a designer and a SEO expert, you will be a truely valuable professional.
On the other hand, many other companies are dealing with SEO only because they feel that this way they can concentrate their efforts on their major strength – SEO, so you can consider this possibility as well.

5Logical step ahead if you come from marketing or advertising

The Web has changed the way companies do business, so to some extent today's marketers and advertisers need to have at least some SEO knowledge if they want to be successful. SEO is also a great career for linguists.

6Lots of Learning

For somebody who comes from design, development or web administration, SEO might look not technical enough and you might feel that you will downgrade if you move to SEO. Don't worry so much - you can learn a LOT from SEO, so if you are a talented techie, you are not downgrading but you are actually upgrading your skills packages.

7SEO is already recognized as a career

Finally, if you need some more proof that SEO is a great career, have a look at the available courses and exams for SEO practitioners. Well, they might not be a CISCO certification but still they help to institutionalize the SEO profession.

Some Ugly Aspects of SEO

1Dependent on search engines

It is true that in any career there are many things that are outside of your control but for SEO this is a rule number one. Search engines frequently change their algorithms and what is worse – these changes are not made public, so even the greatest SEO gurus admit that they make a lot of educated guesses about how things work. It is very discouraging to make everything perfect and then to learn that due to a change in the algorithm, your sites dropped 100 positions down. But the worst part is that you need to communicate this to clients, who are not satisfied with their sinking ratings.

2No fixed rules

Probably this will change over time but for now the rule is that there are no rules – or at least not written ones. You can work very hard, follow everything that looks like a rule and still success is not coming. Currently you can't even rely on bringing a search engine to court because of the damages they have done to your business because search engines are not obliged to rank high sites that have made efforts to get optimized.

3Rapid changes in rankings

But even if you somehow manage to get to the top for a particular keyword, keeping the position requires constant efforts. Well, many other businesses are like that, so this is hardly a reason to complain – except when an angry customer starts shouting at you that this week their ratings are sinking and of course this is all your fault.

4SEO requires Patience

The SEO professional and customers both need to understand that SEO takes constant effort and time. It could take months to move ahead in the ratings, or to build tens of links. Additionally, if you stop optimizing for some time, most likely you will experience a considerable drop in ratings. You need lots of motivation and patience not to give up when things are not going your way.

5Black hat SEO

Black hat SEO is probably one of the biggest concerns for the would-be SEO practitioner. Fraud and unfair competition are present in any industry and those who are good and ethical suffer from this but black hat SEO is still pretty widespread. It is true that search engines penalize black hat practices but still black hat SEO is a major concern for the industry.

So, let's hope that by telling you about the pros and cons of choosing SEO as your career we have helped you make an informed decision about your future

What is SEO and SEM

SEO and SEM: Two Names for the Same Thing?

By most people's standards, the internet is still very young. New technologies and developments in existing technologies are appearing at an extraordinary rate. As technologies change, so does the terminology used to describe them.

I worked for three years as a webmaster. Ask a dozen people to define that term, and you'll get a lot of different answers. A webmaster may be the leader of a large team, including developers, writers, marketers, designers, usability experts, technical support people, and yes, search engine optimizers. Or s/he may perform all or some of those duties alone.

The same is true for search engine optimization. For many people, the term is a new one, and they have no idea what it is an SEO does. To others, SEO is synonymous with SEM -- search engine marketing. In my opinion, there is a big difference between the two.

Search Engine Marketing

I see SEM as a rather broad term. It's everything that can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.

Aspects of search engine marketing which I would consider to be outside the realm of search engine optimization include the following:

Paid Inclusion

This is simply the practice of paying a search engine or a directory to add a site to its database immediately, rather than setting up that site so that it will be found by the search engine spiders on its own. In the case of some search engines and directories, paid inclusion is the only way to get listed. For others, it's presented as an option. If you're willing to pay, your site will be listed sooner. It's also a useful practice if you wish to make frequent changes to your content, because your site will be spidered more often and you will be able to test how changes affect your ranking.

Traditional Ads

This involves placing paid advertising on the search engine result pages (SERPs). Normally, these ads appear based on the keywords entered into the search engines, and one is charged based on the number of impressions, i.e. appearances, of the ad. In other words, you pay whether the ad sends anyone to your web site or not.

Pay-Per-Click (PPC) Advertising

PPC ads are simple enough to look at. They're text-only. PPC ad campaigns are completely controlled by the advertiser. You decide which keywords should bring up your ads, you write the copy, and you decide how much you want to pay. And, as the name indicates, you only pay for an ad when someone clicks it and is brought to your site. There are two main networks of PPC ads, run by Google and Overture, and each has its own advantages and disadvantages, but in both cases, one should be prepared to spend a great deal of time (and money) monitoring and adjusting such a campaign.

The Advantages of These Practices

In contrast to pure SEO, these SEM practices offer the advantage of immediacy. If you need to increase your traffic and your visibility right away, and you don't have a problem with spending a lot of money, this may be the way to go.

The Disadvantages

You knew this was coming, didn't you? Think about it this way: you've spent your time and money to bring people to your web site. What will they see when they get there? You've convinced them, at least for the moment, that your site is worth visiting, so they're expecting to find exactly the information they were seeking. Is it easy to find? Is it there at all? You only have a few seconds to convince them that your site can deliver what they want. Will your visitors, failing to find what they're looking for, click their browser's back button and try another site?

Your site has to be ready for your visitors. It needs to be written, structured, and coded in such a way that the information is clearly laid out and easy to find. If it isn't, your site will either be immediately forgotten by visitors, or worse, it will be remembered as one that fails to deliver.

SEO First

No SEM campaign is complete without SEO. Moreover, since the purpose of SEO is to make the site better for both search engines and users, you may find that it will suffice on its own. In any case, the advantages of SEO over the other aspects of SEM make it clear that, even if you are going to spend additional money on advertising and paid placement, SEO must be your first step in promoting your site.

Google Ranking Experiment

In the past, people have been kind enough to share their experiments on WW and some have been quite helpful to us. Thought I'd post the results of our recent work. Roughly one year ago we created 2 sites targeting different sides of the same industry and worked them differently:

Site 1: Bought a brand new domain name that was brandable e.g. "widgets4you.co.uk" (the 4u and RUs thing is very popular in the UK!). - We built around 70 doorway pages i.e. pages on topics related to the widget being sold and wrote keyword full (not stuffed) articles. - We bought paid links from directories (e.g Yahoo) and other high PR sites. - We built a reciprocal (not three way) link directory on site offering link exchanges to anyone in any industry. - We hired 2 people and had them work full time finding reciprocal link exchanges on other people's sites that were mostly related to us ... though sometimes the connection was tenuous! - We wrote 10 articles and submitted them to article sites. - Anchor text was therefore controlled and total links as of last month was 7,151.

Site 2: Bought a 3-year aged domain name on Sedo. The domain was a keyphrase i.e. bluemetalwidgets.co.uk - We started off adding around 3 pages of unique and informative content a day aimed at our market, any keywords in there were all naturally occurring, not aimed for. After the first 6 months we reduced this to 1-2 pages per day. Again, each article was on current affairs, tips etc. for the industry, totally unique and between 400-800 words. - We developed press releases and submitted a total of 16 over the last 6 months through PRWeb, PRNewswire and BusinessWire. - We developed a blog. - We developed a video news channel now showing 22 videos. - We started a twitter service of main headlines. - We started an RSS/email subscription service to our articles. - We had no link building work, we relied on natural link occurrance (4,374 links as of yesterday) and natural anchor text.

The idea being that one would use regular SEO techniques (reciprocal link building, doorway pages etc.) whilst the other would use actual business methods (press releases, informative user-oriented content etc.) to see which did best.

Site 1: after just 3 months it was skyrocketing past some pretty hefty competition with traffic increasing well each month. The site was making £10,000+ a month for the last six months we had it and just sold for a rather nice figure.

Site 2: has struggled to rank anywhere, even for it's own name, and traffic has been stagnant since the outset - it made a loss for the first 8 months and made just under £3000 in it's best month which was last month.

I don't really want to state conclusions but I hope the information alone is though-provoking ... not least because the reciprocal and paid-link site was ranked in the top 3 consistently by Google (even above the 10 year old and government websites!) whilst the natural linked site never even got off the ground.
http://www.webmasterworld.com/google/3889779.htm

Hot Top 20 Stealth Links

In another thread on Virtual Page Rank, we talked about ways that you can link to a site other than a direct http href link or links that may not show up on the link command radar.

Lets start a list of the ways sites can link, refer, or point urls to your pages other than direct hrefs. Mainly, we are after ways that SE's such as Google may run into and use urls they find:

1. another site links to your graphics ( img src=http://www.searchengineworld.com/gfx/logo.png )
2. a site links to your javascript files
3. a site links to your css files?
4. rss feeds and other xml feeds that people can link to without notice or referrals necc being generated.
5. links in email that some se's can read (yahoo mail, hotmail, Gmail)
6. links marked with noindex
7. links marked with nofollow
8. raw urls within javascript or js comments
9. raw urls within css or in css comments
10. urls within meta data of graphics and video files
11. urls within html comments
12. urls within the head section, meta data of a html page, or alternate html entities (alt, name, id, etc)
13. links or pages that maybe surfed while visitor has page rank engaged on the toolbar
    the target of a constructed, obfuscated, or encrypted js url (hidden until executed)
14. links behind pay walls that Google can spider via webmaster tools
15. Domains that have been 301'd with links.
16. Links in Flash movies (games, quizzes, etc).
17. non href'ed url's. (raw url on page http://www.webmasterworld.com/)
18. Links in any documents other than web pages e.g. .doc, .pdf, .txt, etc.
19. blocking a page in robots.txt should make it blocked from bots, but they still spider it.
20. Domain registrations/Whois and DNS data
21. Links in form data.
22. Links in other Google produced software (gadgets, widgets)
23. NonTraditional pages (irc, twitter, UseNet, Yahoo, or Google Groups.
    http://www.webmasterworld.com/google/3893713.htm

Google Analytics Launches Individual Qualification Program

Online Course and Test Promote Increased Understanding of Web Analytics

Google announced today the launch of a new skills qualification program, Google Analytics Individual Qualification (IQ), which allows individuals to demonstrate proficiency in Google Analytics. Google provides a free online course that covers web analytics techniques and Google Analytics implementation, administration, and analysis tools. Agencies and other organizations can have staff take the course as part of professional development.

While Google Analytics is easy to use for beginners, it’s most powerful in the hands of knowledgeable users. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same. The Google Analytics IQ program is tailored for agencies who want to retain and develop employees who are knowledgeable about Web analytics, and for individuals who seek ways to improve their job prospects or further their own personal development. Individuals do not have to be associated with an agency or organization to take the online course or test.

“Google is an important partner to both GroupM and its clients,” said Rob Norman, Director of Interactive at WPP agency GroupM Worldwide. “Google Analytics is an important resource in helping us to understand the opportunity that Google presents, and our participation demonstrates our continued commitment to gaining insight in all our key channels.”

There is also recognition among industry analysts of the need for more individual analytics certification. For example, in a September 8, 2008 report from Forrester Research titled, Sourcing Analytics Help, successful businesses “View Web analytics as a greenfield opportunity to propel their organizations forward. Although external consultants can feed new ideas and facilitate growth, ongoing improvement is only possible if internal staff members lead the charge and champion efforts from within.”

The Google Analytics IQ online course and a link to the Google Analytics IQ test can be found at ConversionUniversity.com.

For more information or to get started with Google Analytics, follow the sign-up instructions at: http://www.google.com/support/conversionuniversity/
http://www.google.com/intl/en/press/annc/20090303_analytics-iq.html

Google Announces Internet Availability of Proxy Materials for its 2009 Annual Meeting of Stockholders

Mountain View, Calif. -- March 24, 2009 -- Google Inc. (NASDAQ: GOOG) today announced the Internet availability of proxy materials for its 2009 Annual Meeting of stockholders under the U.S. Securities and Exchange Commission's Notice and Access rule. Google’s proxy materials can be found on its investor relations website at http://investor.google.com/proxy.html.

Pursuant to the U.S. Securities and Exchange Commission’s Notice and Access rule, companies may satisfy their proxy materials delivery requirements by delivering a "Notice of Internet Availability of Proxy Materials" to stockholders, providing Internet access to the proxy materials, and providing a printed set of proxy materials by mail to any stockholder who requests them. Google has elected to take full advantage of these rules in order to minimize impact on the environment and maximize cost savings relating to the printing of the proxy materials.

Google’s 2008 Annual Report on Form 10-K and proxy statement for its 2009 Annual Meeting of stockholders have been filed with the U.S. Securities and Exchange Commission, and may be viewed on Google’s website at http://investor.google.com/proxy.html. Google’s stockholders may obtain hard copies of these proxy materials free of charge by following the instructions provided on its website or in the "Notice of Internet Availability of Proxy Materials".

Google’s 2009 Annual Meeting of stockholders will be held on Thursday, May 7, 2009 at 2:00 p.m., local time, at Google’s corporate headquarters at 1600 Amphitheatre Parkway, Mountain View, California 94043. For your convenience, we are pleased to offer a live webcast of the Annual Meeting and Google Moderator to allow you to propose questions for the question-and-answer portion of the Annual Meeting at http://investor.google.com/questions.

About Google Inc. Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Google Challenged over Electronic Book Database

SAN FRANCISCO — The dusty stacks of the nation’s great university and research libraries are full of orphans — books that the author and publisher have essentially abandoned. They are out of print, and while they remain under copyright, the rights holders are unknown or cannot be found.
Now millions of orphan books may get a new legal guardian. Google has been scanning the pages of those books and others as part of its plan to bring a digital library and bookstore, unprecedented in scope, to computer screens across the United States.

But a growing chorus is complaining that a far-reaching settlement of a suit brought against Google by publishers and authors is about to grant the company too much power over orphan works.

http://www.nytimes.com/2009/04/04/technology/internet/04books.html?_r=1&adxnnl=1&ref=global-home&adxnnlx=1238818817-l3/L7NNCVwWdBxR0l7VW5A

Online Marketing ( Search Marketing + Social Marketing + Display Marketing)

Online Marketing (Search Marketing + Social Marketing + Affiliate Marketing)

Dear All, I would like share Some Upcomming "Online Marketing" Facts
Just think why Google Becomming More Local and what are they impacts on tradition Online Marketing.

I would like share Google Announcement FYR...

http://googleblog.blogspot.com/2009/04/google-becomes-more-local.html

Online Marketing = Search Marketing + Social Marketing + Display Marketing

Introduction
Marketing has changed.
Traditional advertising does not work, brochure-like websites do not work, the web has given people ultimate freedom of choice and of goods. When there are no monopolies and constrictions, interrupting people's lives is not effective marketing anymore.

There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone. – Cluetrain Manifesto

“If the news is important, it will find me” – some random mySpace user

An online marketer now needs to find where people are congregating online and needs to engage them in a meaningful way. Be it in matching with what they are looking for, watching how they interact and understand what they’d like or listening to their natural opinions on your company or market and reacting to that.

Google Marketing
Google is the most used search engine and is used more each day. Google's share of the search market is growing, not declining. Each month Google is used by more and more people in the English speaking world and many are jumping shop from Yahoo! and Live.com to start using Google. People who already use Google start using it more frequently too. It is almost addictive.

Search engines themselves are changing. They are being used for more and more things. Website owners and bloggers find they are using Google to search their own properties as it is so effective. People are using Google as a spellchecker, as a calculator and as a unit converter. People search Google for the latest news. Google is the jumping point for web destinations but also as a Swiss army knife for non web actions such as spelling, as mentioned above.

Many Irish people instead of typing in Bebo.com in the address bar actually go to Google and search for Bebo and then click on the result to bring them to the site. Consider the amount of trust Google now has for people to do this.

It makes sense then to try and engage with people on Google since that's where they start so many of their digital actions. It’s a trusted place for them. You can react to someone’s searches by making sure your website ranks well in search results (SEO) but since you cannot rank well for every single search result, you can reach these people by advertising next to search results with relevant ads (Adwords)

Onsite TechniquesSearch Engines and Your Website

SEO (Search Engine Optimization a Part of Search Marketing)
One definition: Search Engine Optimisation is the process of streamlining the structure and content of a website to make it position well in search engine results.

Originally search engines were quite basic and you could do well for search phrases based just on the keywords that were on your website, nowadays with Google dominating, the ranking methodologies are far more complex and Google state there are about 200 factors that are considered by their search engine before you are given a placing in the results.

Some of these factors have more weight than others. Adjusting your website to take consideration of just one of these can create a positive outcome for your site in search placings. Combining all of them could mean that your website could jump from 60th place to 4th place or even 1st. It does all depend though on your competition and what they're doing to make sure they do well in Google too. As SEO becomes more popular, ranking sites does too but clever planning from the start will result in good placings.

Some factors to keep in mind:

Page Titles
The title of a page is the writing at the very top of a web browser. Google sees this almost like the title of a book. The more descriptive the title the better for Google results. Consider a book called "Dante's Inferno", it might be hard to decipher what the rest of the book contains; now compare this to "101 recipes using beef". One is far far more descriptive than the other.

Google puts weight into the title of a page and will point to the title when giving search results.

If your front page has a title of "Murphy's" then Google can't decipher much. If you have "Murphy's Crystal Goblet manufacturers" then they get more information. How many people will search for a company name in Google compared to a description of what they're looking for? This applies to every single page on your website, not just the front page.

The Title of each page can be changed in the source code of the page. This is what it would look like:


Meta Description
A page's description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. Description meta tags are important because Google might use them as snippets for your pages. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet.

Like the Title attribute, you can change or add a description to your page in the source code. This is what it would look like:

Body of the page
The body of each page on your website will be examined by Google too. It will compare the content here to the title of the page. If they match/suit each other then it will consider that the page and content are well structured.

Headers
Headers on a page are also important, treat them almost like chapters or section titles in a book. If you can be descriptive of the content of the trailing paragraphs, it's good for readers and it's also good for Google

Links
Google excels at automating processes and removing as many humans as possible from the mix, yet if it wasn't for humans, Google wouldn't have done so well. Google changed search forever when it stated that a site or webpage that gets a lot of links should get more attention from them and rank better. A link can be seen as a vote for a page. The more links, the more it probably should be seen as valuable/worthy. Websites that get a lot of links do well in search results. On closer inspection it is more in-depth in that though.

Volume of links
The number of links is good. Most links are good. More links, if Google trusts them is good for your site and lifts the boat in a way. However, if the links are more focused with their text and come from very trusted sites, your site can do better again.

Linking text
The text in a link pointing to your website or webpage is very very important. Your website can actually do well for search results for certain keywords even if they are not in your page title or in the body of your page. This can be done by other websites linking to you with keywords in the text of the link. This is why the Irish Communications Regulator (ComReg) ranks first in Google for "telecoms poodle" or why George Bush was number 1 for months for the phrase "miserable failure"

Link weight
In addition, a well ranking website will boost you more than websites that don't rank as well. A blog that nobody links to might not impact your search rankings if they link to you but if Trinity College (for example) links to your site then you might get a boost that's enough to push you up a place or two in search rankings.

Age of website
The older your website, the more Google will see it as having some weight or credentials. With the ease of registering and uploading a website, a website can appear online within minutes of a news event happening with keywords about that news event. Sites like these spring up in order to act like traps for people who will visit and will be directed to click on sneaky ads and make the site money. Google realises this and so does not give as much weight (and many times no weight at all) to new websites. Your new domain could very well end up in the Google "sandbox" for weeks or months until Google begins to trust it. If your site gets links from credible websites, the time in the sandbox can shorten quite a lot.

Freshness
Google lives and thrives on content and especially likes new content. If you update your website on a regular basis, Google will come and visit you on a more regular basis. Google is now apparently visiting sites every few minutes and content from some sites will appear in search results within 15 minutes of the content being created. Keeping your website updated and fresh will get rewarded by Google but in addition it will get rewarded by people who will also come back to you.

Google.ie/Google local
You may have noticed (In Ireland) that you are redirected to Google.ie when you go to Google.com. Google wants people to use the local version of their search engines as they see local content as being of more value to people in that geographic location. A lot of what people search for can be addressed by local websites and local businesses. To make it more valuable, Google guesses as to the Irishness of a website. If you have a .ie domain name like Mulley.ie then Google says you are probably Irish. In addition if the machine/web server where your website resides is owned by a known Irish entity then Google says you or your site are probably Irish too. What Google does then is reward you in Google.ie search listings. You get an extra nudge in the local versions of Google. You are not punished though in the Google.com listings.

You can also tell Google you are Irish or even part of your site is Irish using the Google Webmaster tools which you install/integrate with your website. That way, Irish sites who have special Spanish or German sections of their websites can do well in Google.ie for most of their site and do well for the Spanish section in Google.es and well for the German section in Google.de We don’t go into Google Webmaster Tools here as that’s an entire document in itself.

There is no secret to rank well but...
Google themselves tell you that writing good and engaging content without using dodgy shortcuts is what will get you traffic from them and they're correct. In addition, links, the currency of the web are given out by people, You can write content that is loved by Google and it being a machine might not spot it's gibberish but a human will and may not link to it and may not visit it. A site that doesn't get links and visits might alert Google to it being not so valuable, despite appearing to the machine as being well structured and written. Of course Google is probably not far off being able to spot human readable content...

A guide to print off and read is Google’s own SEO guide available here:

http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

These are the basics, if you are already doing this and want to improve more it would be worth talking to an SEO expert.

Blogging
Free blog services: www.blogs.ie www.wordpress.com

www.IrishBlogs.ie is where you can see what bloggers are saying

Why Blog?
1. Search engine audiences
2. Getting recognition as an expert
3. Improves your message
4. Free R+D
5. Feedback on your space which you can guide

Blogging tips:
Pick a niche, become the authority
Network – IrishBlogs.ie
Put your blog on existing website
Host the website in Ireland
Regular posts – 1 per week for a year
Examples: BubbleBrothers.com IceCreamIreland.com

There is a companion Business Blogging document that comes with this document and provides much more information on this subject area.

Offsite Techniques:
Social Bookmarking
Social Bookmarking is bookmarking items in public. You share with people what you are bookmarking and people can subscribe to what you bookmark. Your bookmarks are stored online, not on your computer.

“Jill is an interesting person so I want to see what she bookmarks”

For Example: Delicious.com

You can see how many subscribe and who get updated when I save a bookmark on Delicious:

Social Bookmarking sites are: Digg.com, Reddit.com, StumbleUpon.com

Digg allows people to vote on your bookmark. The American Idol of social bookmarking.

Adding Social Bookmark buttons to your blog posts and pages allow people to easily share their bookmarks. Instead of 1 person reading your page and that’s it, if they bookmark it now, 30 or 100 or 1000 people might see the page.


Online advertising: Search Marketing

Google Adwords
Google allows you to interact with searchers with their Adword system.

Google’s own guide to their Ad system is required reading for all those who want to advertise effectively. It’s advised to read this and the below summary: http://www.google.com/adwords/insider/Insiders_Guide_to_AdWords.pdf

For some really good insights from an Irish company see this blog post http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/ and all blog posts in this category from RedFly: http://www.redflymarketing.com/blog/category/ppc-marketing/

You will see Adwords on the top and side of Google search result pages. Google however expect the ads to be relevant to what people are searching for, the same way search results are as relevant as they can be. Your ads will show up in search result pages only if what people are searching for correlate to keywords you have chosen.

On top of that you cannot actually bid for first or second place, instead, like webpages, Google will decide where you ad should place based on the way people value your ad. The more they click, the higher it will place. This encourages people to write ads that users see as being valuable. This sometimes makes it difficult for some traditionalists to write these ads where over-the-top promises won't get clicks but to-the-point messages instead win the day.

There are now professional copywriters out there who specialise in Google Ads.

A company should not be looking to run ads that are based on their company name unless the name is very generic. Why would you pay money for ads based on your company name when you should be ranking well or first on Google for your company details?

Adwords Auction System
Choose keywords, bid for them with maximum price you'll spend, see the results

Tools to use for choosing keywords

Google will show you roughly the volume of searches for the keywords you choose and the average price that is paid for these keywords. This allows you to budget for ads if you want to go with those words/phrases.

Specialised landing pages
It makes sense to have pages created especially for ad traffic. That way you can measure the impact of the ads and see what people do on your website once they've reached you. Additionally, landing pages should be all about the sale and that specific product. Give the people doing the searches what they want, based on their search. Uncluttered landing pages end up with better sales than noisy ones with lots of opportunities to click away and get distracted.

Rarely should you have ads that just bring people to your frontpage unless that page contains the best data about your product. For any company that has more than one service or product, there should be pages for each ad.

Also landing pages that have been optimised for the Google Ad in terms of copy will see the click rate at a lower price. Google rewards a landing page that is in synch with the Google Ad. Again, meaningful ads bringing people to meaningful websites means Google has happier repeat customers.

Geotargeting Ads
Google allows you to target your ad to people (based on their computer address) so you can target Irish people or UK people or even break it down by their county. If you just target Irish people you can both save money (as the market for Irish attention is not as competitive) but also you might be able to rely on brand recognition in the local market.

Google Content Network
Google opened up their ad system so their ads can be shown on other pages and sites apart from search results pages. Taking the same technology as the contextual ads on search results, you can target ads to show up on websites owned by Google like Blogger.com and Blogspot.com or owned by other people. The ads that are served are based on the keywords that Google finds as it searches all the pages. Since a website or webpage can contain so many disparate phrases, sometimes the ads don't fit well with the actual content of the webpage. As a result clickthrough rates for ads here are not as high as on Google search results.


Timing of ads
Ads can now be timed to go out at different times of the day. The benefit of this? Ads could be based around certain events during the day, perhaps you want to make sure those you target are businesses and if your ads only run during business hours then it avoids a little more people that are not using Google for business purposes. If you have a limited daily budget, pushing your ads out during certain hours may be of benefit or perhaps you are advertising daily deals which expire by 2pm etc.

Google Trends
Google Trends www.google.com/trends allows you to see volumes of search words and phrases people are carrying out using Google and this can be broken down geographically from worldwide to Ireland, to even local counties. Given the way that computer addresses are allocated by Irish Internet providers, the breakdown by city or county is often wrong with people from Cork being shown as being from Waterford or Dublin, depending on where their connection to the Internet has been routed. Google Trends allows you to compare terms and their volumes too so you can ride the wave of popular search terms or find ones with a little less volume but the cost of showing ads next to them might be considerably cheaper.

Google Trends for Websites
Google Tends for websites http://trends.google.com/websites also gives you a rough estimate on how popular websites are and you can compare most websites to each other and break it down by Geographic location. This is a handy way of seeing how popular you are compared to your competitors or what other sites get visited by the audience that visit your site and those other sites.

Google Adplanner
Google Adplanner – www.Google.com/adplanner is another tool from Google that gives you rough traffic statistics and demographic data for most online websites apart from the sites that Google own.

A worthwhile aspect of this tool is that you can submit a website to it and the Adplanner will give you back other websites that are visited by the same people. This is important if you are only targeting specific demographics and want to reach as many of them as possible. Adplanner will show you all the other sites that are in that same bracket. In addition if a site you'd like to target does not take ads, you can still target other sites that do take ads and have a crossover audience.

Many times Adplanner will probably introduce you to other websites you may never have known about because of their niche but who might be of extreme value to you.

Social Networks:

The most searched for term on search engines? Bebo. The most used website in Ireland apart from Google and other search engines? Bebo. The average Bebo user spends 23 minutes a day on that website. There are over a million Irish Bebo profiles. Consider that there are less than a million Irish people on broadband in Ireland. Over 100% penetration rate.

While seen as a place where young people congregate, many over the age of 18 are on Bebo too. Many have said they joined because their friends were on it and only joined because they were missing out on what their peers were doing. Being seen as a place for kids, a messy place, full of noise and yet those saying that still join the service is a testament to the drawing power of Bebo.

You can engage with people on Bebo through various means. You can create a profile for your brand/company/product and stick it up there and hope people will connect with it and see what you're up to. You can create a "Skin" for your product and share it with everyone. But for your profile and skin you are competing with millions of others and 100s of 10000s of skins. You can enlist Bebo however to promote both so that your profile can be a highlighted profile and your skin can be a highlighted skin. This does not come cheap.

A recent example of this is the Pat the Baker profile and Skin. The profile now has 1000s of friends, has "whacky" competitions getting people to sing the theme and submit photos of themselves with Pat the Baker sliced pans. The look of the profile changes frequently which someone probably considered was a way of keeping people's attention. It won't.

Why Pat the Baker thought Bebo was a way of getting more people to buy sliced pans is a mystery. Brand recognition? Kids don't buy sliced pans and in the world of pester power they probably use their quota to have other items bought.

LinkedIn:
LinkedIn is a business focused social network where you can upload the equivalent of your CV and share it with others. One of the features of LinkedIn is that you can send a message to 10 contacts at a time or send it in the form of a question to everyone at once and they in turn can forward that on to everyone else.

While it might harp back to email chain letters, the profile of LinkedIn means that it is very possible to reach a good deal of potential ProductX buyers via CompanyA staff and their supporters sending a message to all their contacts asking to spread the word about ProductX.

Facebook:
Facebook has gone from 7000 Irish users in January 2007 to 400,000 Irish users in January 2009. Facebook started off as a network for college kids and the core look of the site is of a very clean interface which focuses more on information that the look. Most profiles on Facebook look almost the same with the only places on the profile where people can express themselves is on the Wall and in various applications that people can add. There are 150 Million users of Facebook worldwide.

Creating a Facebook Page

Facebook encourages companies not to create a Facebook profile for their brand, product or company but instead to create a Facebook Page which will give a company more control than a profile and can assign ownership of it to multiple people. If you create a Facebook Profile for your company or brand it will get nuked by them quickly enough and with it all the work you put into it. Register yourself on Facebook using a Profile, register your company with a Facebook Page.

One of the advantages a Facebook page has over a normal profile is that you can get statistics on usage of the page. In addition you are able to send a message to everyone that is a “Fan” of the page without everyone being able to reply all. Something a profile does not offer.

Creating a Facebook Page is very easy. Simply to go the Facebook Page section of Facebook and choose Create Page or else use this direct link: http://www.facebook.com/pages/create.php

This will bring you to the creation page. Choose what area of business you want your page listed under or click Brand or the Artist option. Here we want to create a Fan Page for the Grapefruit Moon Café:

Once you fill in the options, the page is now created but is not yet published. You can not add details to the page such as text, photos and videos.

You can change ownership of the Page and add more admins. You can become a fan too if you want.
A very handy option is that if you have a blog, using the Notes option, you can add a blog feed:

The blog contents will be imported as you update the blog, meaning you can bring in external content to feed your page.

How to advertise on Facebook
So you want to run ads on Facebook for your business, whatever that business is? Thanks to Social Ads from Facebook you can target 400,000 people in Ireland that currently use the service in the same way that Google’s Ad system allowed you to target ads but even better than Google you can almost be sniper-like on how you target the ads. You can target by age, gender, work status, relationship status, college education and interests.

In this walkthrough, let’s pretend to advertise to UCD folks. All you need is a credit card and to spend a minimum of five dollars on your ad campaign.

1. You need to decide what your ad is going to be. We’re going to advertise jobs in McDonald’s to those in UCD.
2. So first go to Facebook.com/ads
3. Click on the big green button!
4. Choose what website address you want to be clicked. Here it’s the job page on www.McDonalds.ie
5. From here choose your audience. We picked 18-25 year olds that attend UCD.
6. It said there were circa 1380 people from UCD on Facebook:
7. Then write your ad and you can also include an image. The McDonald’s logo was chosen.
8. You can also see a preview of what the ad will look like:
9a. After this you can choose how much is to be spent and what times the ad will be shown. You can also pay per click or by views:
9b. If you choose pay per views you have the option of also displaying the ad in the News Feed of people, something which will probably get you a lot more clicks and views since people actively scan and read their News Feed.
10. Finally, review the campaign and pay up and off you go.
Remember though that just because you can advertise and target specific people does not mean that you will get a lot of click throughs. You have to work hard on writing good copy and using good images to get the attention of a Facebook public that doesn’t seem to pay too much attention to ads. A Facebook user is different to a Google searcher is different to someone that responds to TV or newspaper ads.

Measuring Facebook Campaigns
Check your website stats:
While Facebook is a walled garden and you can’t see inside it without logging in, they still send a lot of traffic out to websites. If you have set up a Facebook Profile, a Page, a Group or run Facebook “Social Ads” then they can all send users from Facebook to you. In addition so can anyone else in Twitter if they’re talking about you. For a marketing campaign you should have special website addresses tailored for the campaign so you know only your campaign elements are sending that traffic to your site. Google Analytics or any of the clones will allow you to measure incoming traffic from Facebook and you can tell if they are coming from profiles, ads, pages or groups.

Facebook Lexicon
Facebook Lexicon allows you to see what Facebook users have been discussing. It’s a keyword trend program that doesn’t show the number of times a keyword is mentioned but the number of people who mentioned the keyword one or more times over a certain period of time. More details on Facebook Lexicon here. For companies you can get an estimate of the number of times your brand or product is mentioned. Ideal to see are there jumps around the time you start a campaign. You can also compare up to five different keywords at the same time. But there’s a big but, it doesn’t give raw numbers so it’s just a rough estimate but it’s still good. Maybe you can purchase them from them though? Big marketing companies would probably pay for that.

Facebook Pages
I recently created a Facebook “Page”. The Page was called “Gnéas” as a joke. When you become a fan, your friends also see you’ve become a fan of it as it shows up in their news feed. So a few people saw “Damien is a fan of Gnéas” and the viral element would have encouraged others to join too. The stats that are provided to Page owners are fairly good.

This is the Insights Control Panel (Everyone calls the stats pages Insights these days):
This is a graph of sign-up activity:
Some demographics of the Fans:

Facebook Social Ads
Read this Blog Post on how to run Social Ads. Like Pages there’s a whole section on statistics for your ads.

This is the Ads control panel. Note that the ads for the Gnéas page got canned because the Facebook prudes deemed the ads inappropriate:
Here’s how you can export all your data to Excel and add more calculations:

Facebook Apps
Many marketing campaigns will include the creation of special applications to get people to learn more about your brand/product. If you have an application created, Facebook will give you a whole load of information about installations and usage. Who, what, where, when etc. Data once again can be exported and presented to you.
Messy Measuring - Facebook Groups
Facebook Groups can be created by anyone and some do well and some stagnate. It takes a lot of work to keep activity going and Facebook really prefers if you use Facebook Pages to do marketing. They supply nice stat tools as mentioned above for Facebook Pages but nothing at all for Groups unless you pay a considerable sum for a sponsored Group. But you can manually check your group and measure it. Measuring it is a case of seeing how many have signed up for the Group and what the activity is like. So for example, the Bertie, Take Enda With You group:
You can see how many members there are. Then you can see what kind of activity is happening by counting the number of discussions, photos and videos that have started/ were added.
And you can also look at the Wall activity.

Other measurements to take into account are the number of people that respond to messages that you send to the whole Group. See what the response rate is like. Don’t be surprised if it’s very very low.
YouTube:
Measuring your Internet Marketing campaign on YouTube
YouTube now has “Insights” for your videos. They supply some fantastic stats now that shows you how many viewed the video, where they came from, how they came to find it, their gender and age groups etc. With all these details you can give se exactly how effective you were and even amend live campaigns due to the data.

Here are some stats on my David Lynch on an iPhone video, 20k views and YouTube breaks it down for me which is great:
The four tabs for stats:
Stats the public can also see:
Graph goodness:
There’s a lot more stats too so log in and have a look. The Google Blog gives more details about YouTube Insights. This is a good Washington Post article on how marketing companies use it too.

Actively Listening:
Listening and community relations:Online marketing is more than just broadcasting and interacting on your blog or website or forum. With new tools and the two-way and multi-way conversations that technology has brought, more and more companies are monitoring the web for mentions of their name and products and are then interacting with potential customers where their name is mentioned. Mostly this is happening on blog and discussion forums.

I would recommend, subject to resources, to use Google Alerts and Technorati Alerts to run continuous searches for “CompanyA” and “ProductX” so it can be gauged what the level of discourse online is for the competition but as well as that if a blogger or website owner is asking questions or needs clarification, the answer can be brought to them. This could convert many that are sitting on the fence about products.

Who’s saying what about you?
http://www.google.com/alerts

Google alerts allowing you to run constant searches on your name, your company name and anything else you want searches for. When a new website or webpage comes online and mentions these keywords, their details are emailed to you. If you use a tool like Google Reader, iGoogle or Bloglines you can subscribe to an RSS(news feed) of these results.

Listening on Twitter
Twitter is the latest “social network” type service with about 2 Million very very active users. Twitter is like Facebook with everything except the status update removed. With Twitter you can update a set of people who “follow” or subscribe to your messages in 140 character bursts. You can also subscribe to other people on this network and they do not need to give you permission to do so. You could follow 10 people on Twitter and have 1000 followers.

Twitter can be used as a snapshot of the most active users of the online population and is a great way of seeing what the zeitgeist that minute, hour, day or week is. Using the search facility on Twitter at: http://search.twitter.com you can run searches for your company name or product name or your competitor, business area etc.

This video from Niall Harbison gives a real world example: http://www.niallh.com/increase-sales-twitter/

This blog post from Peter Tanham shows you how to listen and engage only to people that are near you (based on their profile details): http://petertanham.com/2009/01/finger-on-the-pulse/

Listening on discussion forums
Like Twitter, you can listen/read and monitor online chatter about your, your business, your products and your competitors on thousands of discussion forums worldwide. A service called BoardTracker - http://www.boardtracker.com/ allows you to search a lot but not all these forums at once.

Unlike Twitter, interacting with what people are saying is much more difficult and sometimes impossible. The rules for each forum will vary and you will have to adhere to each one. Even if you cannot interact directly, you might be able to target ads to that discussion forum using Google Adwords.

Miscellaneous:

Website Statistics

www.statcounter.com

For monitoring who is coming to your site, to what pages and what search terms they are using, a website statistics software package is needed. Irish website StatCounter.com does it all for you and all you need to do is install a small piece of your code on

Finding Royalty Free Images Online

Jazzbiscuit
http://www.jazzbiscuit.com/blogCCsearch/
Copy and paste code on to your blog or website after searching for images that you want

URL.ie
Shorten very long web addresses into much shorter ones with www.URL.ie
Ideal for emails when addresses get split over two or more lines

About "Jitendra Singh Jat"

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Muhammad Amir , Flash Designer ( Project Manager) , Advent Matrix

“Jitendra is a process-oriented professional. As a manager he have the quality to delegate task, also he knows how to build his team members together as one team making them inspire with a shared Vision. Being a Marketing person he is very Energetic and a Good Communicator, having a logic solution to every problem. Its been great working with him.” January 23, 2008
Divya Bhatia , Web Designer , Advent Matrix Inc

“Strong decision making skill and intelegent implementation of seo srategies” January 7, 2008
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“Jitendra "Dada" is an ultimate person in professional as well as personal life. He knows in depth abouth their profile. It's my pleasure that i am in his friend list. Best of luck...Dada” August 19, 2008
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